LOYALTY ANALYTICS

Loyalty
‍data science

Embed your business growth with data

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TRUSTED BY

Develop loyalty analytics that  drive business growth

TRANSFORMING DATA INTO STRATEGIC INSIGHTS

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Predictive modeling

Our models predict the best offers for each customer and the likelihood of purchase based on multiple factors. This helps you target your marketing efforts effectively, saving money and increasing sales. By understanding where customers are in their buying journey, you can deliver personalized messages at the right time.

Recommendations and content-personalization systems

Our systems suggest additional products to increase sales. By analyzing sales data and website behavior, we create personalized recommendations. Our software integrates seamlessly with your website to automatically display recommendations and track their effectiveness. This data improves our models, leading to higher sales over time.

Customer segmentation

Customers are diverse and require tailored approaches. Simple demographics aren't enough. Machine learning can analyze customer data to create precise behavioral segments. This helps with strategic decision-making, targeted communication, and understanding customer characteristics. Our scalable solutions can handle large customer databases, enabling you to focus on the most valuable segments and tailor your strategies accordingly.

Optimization of the distribution network

Advanced data analysis helps predict outlet success by analyzing hundreds of variables. This allows us to forecast new outlet performance and network impact. Optimization algorithms consider cannibalization and recommend an optimal network structure, including location, opening order, and closures. We can also predict profitability and payback periods. Our visualizations provide clear insights for informed decision-making.

Customer life cycle modeling

Customer life cycles vary by industry. We can model this cycle to forecast customer transitions and identify key stages. By analyzing data, we can recognize signals indicating readiness for the next stage. This allows us to proactively offer tailored solutions, gaining a competitive advantage.

Sales forecasting

Advanced models analyze various factors to forecast sales for the entire network or specific products. By combining internal and external data, we accurately predict sales trends. These models continuously improve with new data, providing valuable insights for planning and decision-making.

Seasonality analysis

Seasonality models help identify sales patterns for specific products. This allows you to plan sales activities, staffing, and inventory effectively. By monitoring seasonal trends, you can adjust your marketing and offers to adapt to changing consumer habits.

Dashboards and reporting automation

Effective decision-making requires timely access to accurate information. Automated reporting streamlines data gathering and presentation, enabling faster decision-making. Interactive dashboards and visualizations provide clear insights, allowing for quick assessment and analysis. This saves time and reduces errors, ensuring managers have the information they need when they need it.

Churn analysis

Customer retention is crucial in competitive markets. Predictive models identify customers at risk of churn, allowing for targeted retention campaigns. By analyzing campaign effectiveness and customer value, you can prioritize retention efforts and allocate resources accordingly. Accurate churn forecasting is key to successful retention strategies. Analyze customer data to understand churn factors and identify areas for improvement. This analysis can be applied to both subscription-based businesses and those with irregular transaction patterns.

Marketing campaign optimization

Measuring marketing campaign effectiveness is crucial for optimizing Return on Investment (ROI). By combining data and analytics, you can track conversions and ROI. Scoring models help optimize mailing campaigns by targeting the right products, messages, and timing to maximize conversions and cart value. Managing mailing frequency is essential to avoid spamming customers.

Leaflet distribution

Despite the growth of digital channels, traditional marketing materials remain significant. Measuring their effectiveness and optimizing ROI is crucial. By analyzing data, we can build models to predict the impact of printed materials on sales and other KPIs. This allows us to simulate different scenarios and identify optimal distribution areas. Combining analysis of printed materials with other marketing channels helps understand channel interactions and avoid duplication of efforts.

Geospatial analysis and visualization

Location is crucial for business success. We analyze customer origin, travel times, competitor locations, and area demographics to assess optimal outlet locations. We consider factors like traffic conditions, demographics, infrastructure, and housing investments. Our interactive maps and visualizations help you understand the impact of location on your business and make informed decisions.

RESULTS IN NUMBERS

Make the real impact of data on business

Up to 52%

incremental growth in sales through loyalty activities driven for our clients

+ 1 686 552

monthly recipients of push notification sent in the loyalty programs we run

3X

faster implementation than developing loyalty program in-house

We present data that everyone can  understand

WE PROVIDE STRATEGIC SUPPORT IN LOYALTY TOOLSET  IMPLEMENTATION AND INTEGRATION

See clearly your customers' loyalty habits. We leverage cutting-edge data visualization tools and our expertise in SQL Server and Microsoft .NET to create compelling dashboards that highlight key program insights. As an IBM Business Partner, we can also integrate advanced analytics to further refine your loyalty program and unlock hidden customer trends

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Radar chart titled 'Sales Value by Region' showing sales data for regions labeled C0, C1, C3, E1, N1, NW1, NW2, S1, S2, SE1, SW1, W1, with a polygon connecting points. A box beside the chart lists SE - 1 as the region with highest sales 14,953,571.77, and NW - 1 as the region with lowest sales 4,240,918.99.

Line chart titled 'Average basket of a client targeted by CRM' showing two lines for the year 2022: one labeled 'CRM scroting' rising above 500 euros and another labeled 'CRM without scroting' peaking near 400 euros and then declining.

Bubble chart titled 'Number of customers in active RFM segments' showing four segments labeled Loyal, Regular, Occasional, and Spontaneous. The y-axis is labeled 'Value of translation last 3 months' ranging from 0 to 4000 € and the x-axis ranges from 0 to 6. Each segment is represented by a bubble with different sizes and positions reflecting customer count and value.

Define KPI’s with
our experts

AUGMENT YOUR TEAM WITH OUR LOYALTY COMPETENCES

Use our expertise not only in designing and implementing loyalty solutions in your organization, but also a step back - in developing appropriate KPIs and business metrics related to loyalty. Take advantage of our experience in and immediately apply the best market practices.

About Us

Four professionals in business attire gathered around a table reviewing documents and a laptop in an office with a wooden world map on the wall.

TESTIMONIALS

What our clients say

10/10

I highly recommend Loyalty Point as a strategic business partner. Whether analyzing industry dynamics or addressing complex challenges, their team consistently delivers practical and well-founded solutions.

Aneta Pruk

Senior Marketing Manager

Vision Express

9/10

Loyalty Point has a solid knowledge to successfully overcome challenges ahead and has a decent technical infrastructure to fulfill high satisfaction of our Customers. On top of this are values like trust, engagement and kindness that make achieving ambitious goals achievable.

Paweł Opałko

Digital Director

Lagardère Travel Retail

8/10

Working with Loyalty Point combines strategic insight with technological precision. Their team has a deep understanding of market needs, delivering innovative solutions that truly enhance customer engagement. Professionalism, flexibility, and efficiency set them apart as a reliable partner in loyalty program management.

Michał Sierakowski

Loyalty & Customer Data Director

EPP-Poland

9/10

We are very pleased with the results of our cooperation. We especially appreciate the multitasking nature of the team - despite implementing several projects at the same time, complex promotional mechanisms were always ready on time.

Bartosz Żochowski

Head of Loyalty & CRM

Decathlon

9/10

Loyalty Point consistently supports us in navigating various challenges, offering constant, professional and reliable support and tailored solutions that align perfectly with our business needs and capabilities.

Michał Jaworski

E-commerce, Marketing and Omnichannel Director

Rainbow

10/10

Loyalty Point has demonstrated a deep understanding of our needs and knowledge of the fashion market. The recommended loyalty strategy, based on an analysis of our customers' behaviour, addresses both their needs and the challenges facing our business.

Urszula Majewska

Marketing Director

Big Star

9/10

We are pleased with our cooperation. The Loyalty Point team is professional, responsive and dedicated to understanding unique needs. Their insights and solutions have provided a fresh perspective on loyalty management, leading to measurable improvements in customer loyalty metrics.

Alicja Daszkowska

Loyalty and Customer Value Manager

G2A

10/10

Working with Loyalty Point has been a great experience. They delivered a predictive model that truly reflected our business needs, provided flawless API integration with Google Cloud, and ensured excellent ongoing support. Their proactive approach, strong technical skills, and seamless cooperation with our data team make them a highly recommended partner.